Video presentation on marketing

[tag]Successful market[/tag]ers don´t tell the truth. They don´t talk about features or even benefits. Instead, they tell a story. A story we want to believe.

Seth Godin writes that in his new book, “All Marketers are Liars”. Seth Godin is, as you know, the author of six bestsellers and is also a renowned speaker.

For those who cannot afford to listen to him you can see a video from his presentation at Google. It takes about one hour and he talks about what he means with All Marketers are Liars.

Seth has also stared a blog around the theme “All Marketers are Liars”.
[tags]coaching, marketing [/tags]

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