Take care of your customers!

From time to time I have a look at Warren Greshes´blog. This time he had a story from the mobile phone industry. From one of his reader he got a story which can stimulate us doing a little better.

As usual he talks about the customers. To get new customers and look after the old ones are the most important things in all business. This story started at home and is now a worldwide business thanks to a few rules they sat up from the beginning. The rules are,

  • If we don’t look after the customer, someone else will
  • Nothing is gained by winning an argument and losing a customer
  • Always deliver what we promise – if in doubt under promise and over deliver
  • Always treat our customers they way we would like to be treated
  • The reputation of the whole company is in the hands of the individual

Podcasts worth listening to.

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