Cold Calling an aspect of success

Jeff Cornwall, Director of the Belmont University Center for Entrepreneurship gives advice on Cold calling,

A key aspect of success for many entrepreneurs is learning how to sell. Your product or service will rarely sell itself. Passively relying on word of mouth is too often a cop-out for entrepreneurs who are intimidated by the thought of having to sell. Cold calling on potential customers can be particularly difficult for many of us.

One thing I have found out is that you must have a script when calling.

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