Strategy for the 00s

Mike Leach has may be written the best article on business strategy in The New York Times Magazine, December 4, “Coach Leach Goes Deep, Very Deep.” I liked the article because it is a new way of thinking.
I also read what Tom Peters thought.

He compared it to how Chan Kim & Renée Mauborgne present their basic thesis in their brilliant Blue Ocean Strategy: “Value innovation is about making the competition irrelevant by creating uncontested market space. We argue that beating the competition within the confines of the existing industry is not the way to create profitable growth.”

The least you can do is to read the whole article and also Peters´s comments.

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