You must be able to say NO to succeed!

No is an important word. It is very important to be able to say no to become successfull. That is what David Maister writes in his book.

I agree. In all activities, including private, it is important to stay focused. Having a strategy and stick to it. Then you have to say NO when it falls outside the policy and strategy. Otherwise you’re not effective. Sure it’s hard to say no to old customers, but I think they appreciate the sincerity in saying that there are others who do this much better.

It’s something to think about. David Maister reading a chapter from his book. Well worth listening to.

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