A strong brand

Tom Asacker has lectured on business, branding, and innovation to corporate, association, and university audiences around the world. He writes regularly for both the national and business press and has provided analysis on television and radio broadcasts.

Tom posted the nature of a strong brand: “It doesn’t matter what people think about you or your business. What matters is how you make them feel about themselves and their decisions while in your presence.”

There you will find a PDF presentation that helps illuminate his views on creating a strong and enduring brand.

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