Create More Satisfied Non-Customers

From time to time we promise our customers things which we cannot really stand up to. Read here what John Winsor think about that in his blog Brandshift:

The only way to solve this dilemma of promising a peak performance and delivering something less is to practice the art of saying no. It’s hard to do. Yet, I’ve lost too many clients over the years by trying to stretch our capabilities at Radar too far. I hadn’t trained enough.

I’ve learned that by saying no I can create satisfied non-customers. And, I’d rather have satisfied non-customers than dissatisfied customers, any day. …Read more

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