Trends according to McKinsey

Anita Campbell ha read the recent Quarterly. In her post: Top Ten Global [tag]Trends[/tag] Per McKinsey she quote from an article there:

“The right product markets, technology, and geography are critical components of long-term economic performance. Bad industries usually trump good [tag]management[/tag], however: in sectors such as banking, telecommunications, and technology, almost two-thirds of the organic growth of listed Western companies can be attributed to being in the right markets and geographies. Companies that ride the currents succeed; those that swim against them usually struggle. Identifying these currents and developing [tag]strategies[/tag] to navigate them are vital to corporate success.”

That´s very interesting but how do you find out where our world is trending? McKinsey gives the answer in the Top Ten Trends:

  • Centers of economic activity will shift profoundly, not just globally, but also regionally.
  • The consumer landscape will change and expand significantly.
  • Technological connectivity will transform the way people live and interact.
  • The battlefield for talent will shift.
  • The role and behavior of big business will come under increasingly sharp scrutiny.
  • Demand for natural resources will grow, as will the strain on the environment.
  • New global industry structures are emerging.
  • Management will go from art to science.
  • Ubiquitous access to information is changing the economics of knowledge.

Read Anita´s whole post or go to the McKinsey Quarterly (requires free registration).

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