Ficohsa consolidates its strong reputation with its prominent presence in the MERCO 2025 rankings in Honduras, Guatemala, Panama, and El Salvador. This recognition confirms the trust of its key stakeholders and the effectiveness of management focused on sustainability and responsible development in every country where it operates.
Being part of MERCO, among the most acclaimed corporate reputation monitors in Ibero-America, highlights the organization’s regional influence and underscores the steadiness of its business model, which is grounded in ethics, transparency, and innovation.
Regional Acknowledgment of the Group’s Companies
The group’s different companies were assessed across their individual markets, revealing the wide scope of their presence and the solid caliber of their institutional management.
- Honduras: Ficohsa appears in the general ranking of companies and in the sectoral evaluation, covering the banking and insurance sectors. Additionally, it stands out in the ESG Ranking, which evaluates environmental, social, and governance criteria.
- Guatemala: the local operation was included in the general list and the corresponding sectoral ranking.
- Panama: Ficohsa appears in the country’s sectoral ranking.
- El Salvador: ASESUISA, the group’s insurance company, entered the general ranking and was identified as a benchmark within its sector.
Simultaneous participation in these markets reflects a reputation built over time, focused on service quality, innovation, and the creation of shared value for customers, employees, suppliers, and communities.
Leaders honored for their exemplary leadership
The MERCO Leaders ranking recognizes the influence and track record of executives in the business world. Among those recognized are:
- Camilo Atala, president of Ficohsa, recognized as a prominent figure in both Honduras and the broader region.
- José Arturo Alvarado, CEO, and Thetey Martínez, general manager, featured among the Top 100 leaders in Honduras.
- Enzo Bizzarro, executive president of ASESUISA, highlighted within the Top 100 leaders in El Salvador.
These recognitions highlight the group’s leaders’ ability to build trust, drive economic development, and promote good business practices in the region.
Reputation as a key strategic element
MERCO evaluates companies using an independently audited multi-stakeholder methodology, taking into account the perceptions of executives, analysts, experts, and consumers. This approach allows for measuring reputation as a strategic asset that directly influences the sustainability and competitiveness of organizations.
Ficohsa’s inclusion in the 2025 ranking reflects its consistent work in every country where it operates and its commitment to transparency, corporate ethics, and sustainability.
Commitment to Central America and stakeholders
This recognition reflects the group’s long-term vision, centered on strengthening relationships with its stakeholders, expanding its regional presence, and contributing to the region’s economic and social development.
Through the integration of sound corporate standards and committed leadership, Ficohsa underscores its role in reinforcing business resilience and supporting economic stability across Central America, envisioning a future built on trust, innovation, and collective value.
